The owner/stylist/designer/maker, Georgia Caroline created RUBA RUBA after learning about the intense waste and disposable view we have created towards clothing over the years.

The issues within the fashion industry and how they relate to humanity, the environment + even personal worth are beyond complex. RR is the place that acknowledges that complexity + understands how difficult and expensive a sustainable wardrobe is to achieve + instead of telling you to only buy X products, she guides you into finding yourself within your style instead.

It is understandable that such complexities can not change over night, especially when retailers are making a fortune off of over producing cheaply made clothing at a rapid rate...and consumers are scooping them up just as quickly....

This does not mean being perfect, never buying anything fun again or never making a mistake...it is about intentionality and building ones confidence to a point that you don't become trapped by trend chasing + low quality that we have become so accustomed to today.

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Whether that comes in the form of handcrafted small batch collections created slowly + thoughtfully or by working one on one with clients from all over the country to understand their personal style + how to build a more functional wardrobe, RUBA RUBA is tackling closets for the better!

With a variety of Wardrobe Development Services, you are always treated with compassion + customization. We are all unique and deserve to embrace our own sense of confidence and show up how we deserve to each and everyday! 

Unfortunately, we have gotten stuck in a toxic cycle of chasing trends, buying cheap + being cemented in the mindset of: 

"I have nothing to wear" ...even though the closet is jam packed

 This cycle creates negative shopping habits, mindless consumption, a lack of understanding when it comes to fit, fabrics, clothing care, how to shop + even the basics of putting an outfit together.

 We are constantly consuming low quality without even realizing the damage it creates not only on humanity + the planet, but for ones self as well 

When our clothing is literally made to be trash, our perspective inherently treats it like trash.This breeds a lack of pride in our wardrobes + an absence of embracing our true personal style.... 

The lines of what is true to ones self has become very blurred + confusing. So, lots of people reject fashion all together, before it can reject them { OR } stumble right past personal style + dive head first into the heard of sheep

 As consumers we have a lot more power than we give ourselves credit for. When we have the knowledge, tools + an intentional shift in perspective we can make better choices, embrace our true personal style + build on a wardrobe that can evolve with us throughout life. Having the right skills can bring you more confidence + knowledge that can even be passed down to the next generation > > > > > > It can also give you the freedom to have FUN + break the rules in all the right ways! 

The RUBA RUBA way is all about educating + mindfully refining from the ground up. Offering a light at the end of the tunnel; A way to genuinely connect what you wear to your real life, real body + real self. The RR processes offer insight + guidance that focuses on embracing you so you can look good, feel good, do good! It is all about giving you control over your wardrobe so you can create a strong foundation to embrace + build on over time. It is not about being or doing anything perfectly, but instead about doing it all on purpose.

 

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THE RR COLLECTION:

Each piece is made with the idea of quality over quantity in mind!

99% of the designs are made with deadstock fabric.

WHAT IS DEADSTOCK EXACTLY? Deadstock is fabric that comes from textile mills, and garment factories (and other sorts of sources) that do not have a purpose for it any longer. Either because it is left over from production orders or if factories/companies go out of business or any number of reasons, but long story short -

it is unused fabric that needs a purpose.

Using this type of fabric to create clothing is a pretty amazing process!

As a small designer, I am able to use high-end, beautiful fabrics that are always changing and this brings a unique quality to the clothing that the wearer can feel + see.

If you have any need for fabric scraps of all sizes + kinds please contact Georgia via email or Instagram! 

 

  The RUBA RUBA sizing is very unique and inclusive as I can possibly be as a one women show. To be completely transparent, sizing is super complicated to produce and making multiple pieces in a variety of sizes isn't realistic (for RUBA RUBA) so I have worked to create designs that don't always have to focus on the size. I also find sizing to be very frustrating and confusing in the modern world of fast fashion and want to avoid putting so much focus on the size instead of how it feels >>>

The RR clothing is made up of minimal, uncomplicated silhouettes that can fit a variety of body types.

So, instead of the wearer worrying about the number on the tag, I want the wearer to worry about how the item feels and focus on the actual fit instead.

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