The Story Behind The Seams

|  R U B A  R U B A  |
 RUBA RUBA is a small batch clothing label designed and produced on the coast of Connecticut by Georgia Caroline. Georgia hand-produces one-of-a-kind, uncomplicated, timeless + effortless pieces that are thoughtfully created with quality over quantity at the forefront of her practice.
RUBA RUBA puts an emphasis on year-round layers that you can feel good about wearing: with quality materials + flattering silhouettes allowing you to get dressed with ease - and be the powerhouse woman you are.
RUBA RUBA has also launched a 'Customized Wardrobe Development Service' to ease you into creating a style and wardrobe that will make you feel like the best version of yourself, every single day.
Georgia works closely, alongside clients, to help change their mindset about the clothes they wear, own, and purchase. This experience is completely customized to each individual client - allowing them to gain all of the knowledge + tools that could possibly be needed to create a mindful, seasonally-transcending, effortlessly elevated wardrobe.
Style is more than clothing. Style is how you feel + live your life! 
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The Fabric Concept:
Each piece created is unique and constructed to last.
The majority of the clothing is made with deadstock fabric (I'd say about 95%-99%).
WHAT IS DEADSTOCK EXACTLY? Deadstock is fabric that comes from textile mills, and garment factories (and other sorts of sources) that do not have a purpose for it any longer. Either because it is left over from production orders or if factories/companies go out of business or any number of reasons, but long story short -
it is unused fabric that needs a purpose.
Using this type of fabric to create clothing is a pretty amazing process!
As the designer, I am able to use high-end, beautiful fabrics that are always changing and this brings a unique quality to the clothing that the wearer can feel + see.
It offers constant change but with the quality and structure behind it. The slow making & the small batch collection release model of the RR business creates an over all more intentional and slower consuming process.
This process and the uniqueness of the use of fabric can restrict me from creating multiple garments from the exact same fabric over and over, but I love that!
Things are always different and this gives me the freedom to experiment with fabrics and design all the time. Using this type of fabric that already exists + the fact that it is in need of a purpose feels right in a world that needs more mindful repurposing.
  RUBA RUBA works to create clothing in a responsible + mindful way, so all of the details and processes are thought out and as intentional as possible. I want the wearer to feel confident and chic in the clothing, but also feel good about what they are buying into.
The Waste:
Ekkkkk...this portion of the business is always a bit stressful for me. I feel like scrap fabric is always an obstacle I am trying to defeat and repurpose, but it is so important to me to be thoughtful with how the waste is dealt with. At RUBA RUBA I work hard to not create + dispose of vast amounts of textile waste. Designing and making clothing naturally creates a large amount of waste, but to combat this I use the left over fabric to make cloth face masks, pockets, Cocoon Ponchos, GiGi Bandeaus and more! I also donate scrap fabric to local elementary schools that use the fabric for art projects throughout the school year or give away unwanted fabric to other local makers/artists/people. 
*If you have a purpose for scrap fabric at all, please let me know!
The RUBA RUBA Sizing:
  The RUBA RUBA sizing is very unique and inclusive as I can possibly be as a one women show. To be completely transparent, sizing is super complicated to produce and making multiple pieces in a variety of sizes isn't realistic (for RUBA RUBA) so I have worked to create designs that don't always have to focus on the size. I also find sizing to be very frustrating and confusing in the modern world of fast fashion and want to avoid putting so much focus on the size instead of how it feels >>>
The RR clothing is made up of minimal, uncomplicated silhouettes that can fit a variety of body types.
Every piece is considered a "Free Size"
So, instead of the wearer worrying about the number on the tag, I want the wearer to worry about how the item feels and focus on the actual fit instead.
This freedom with the sizing is accomplished by all of the openings of the garment being "oversized" and not constricting at all. Especially in the armpit area! This leaves room for bigger bust sizes, longer limbs and the uniqueness of each person's body!
Most of the RR pieces are flowy and comfortable and flatter a variety of sizes. If you have any questions about how something may fit you please do not hesitate to reach out to the designer
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