| R U B A R U B A |
RUBA RUBA is a small batch clothing label made in Connecticut, by Georgia Caroline. This small batch line/one of a kind collection is full of uncomplicated + timeless + effortless pieces that are thoughtfully created with quality over quantity in mind.
RUBA RUBA puts focus on year round layers that you can feel good about wearing. The quality + easy-going silhouettes make getting dressed simple so you can be the powerhouse woman you are.
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The Fabric Concept:
Each piece created is a one-of-a-kind design and constructed to last.
A majority of the clothing is made with deadstock fabric. Deadstock is fabric that textile mills, and garment factories have that is left over from orders or production that didn't need it. Sometimes it is also from factories going out of business. Using this type of fabric to create clothing is a pretty amazing process.
As the designer, I am able to use high-end, beautiful fabrics that are always changing and this brings a unique quality to the clothing that the wearer can feel + see. This process can restrict me from creating multiple garments from the exact same fabric season after season, but I love that! Things are always different and this gives me the freedom to experiment with fabrics and design all the time. Using this type of fabric that already exists + is in need of a purpose feels right in a world of constant newness.
RUBA RUBA works to create clothing in a responsible + mindful way, so all of the details and processes are thought out and as intentional as possible. I want the wearer to feel confident and chic in the clothing, but also feel good about what they are buying into.
At RUBA RUBA I work hard to not create + dispose of vast amounts of textile waste. Designing and making clothing naturally creates a large amount of waste, but to combat this I use the left over fabric to make choker necklaces, pockets, the body of the Bandana Cowl Scarves, GiGi Bandeaus and more. I also donate bags and bags of scrap fabric to local elementary schools that use the fabric for art projects throughout the school year.
*If you have a purpose for scrap fabric at all, please let me know!